Running head: STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION Strategic Communications Plan Final Submission Jay Gordon, Pooja Shah, Jake Larsen and Derek Farnes BUS 2200 Salt Lake Community College STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 2 Table Marketing Kit Purpose / Objective Inform current and prospective students about the School of Business in Management, Marketing and Legal Studies about the different programs. Learning Objectives How does this project relate to the learning objectives of the class? Overall, this entire project is applicable to real world professional settings. We are working as a Virtual Team, because we do not work in the same area we rely on different communication channels such as Facebook, Canvas, Google Drive, Google Documents etc. A lot of businesses have departments that communicate this way and use online platforms to set up different channels of communication to relay messages, and plan strategies to achieve business objectives. This real world experience satisfies the Effective Communication Learning Outcome. Our success as a team from beginning of this project until the final submission has been the result of effective communication as business professionals. We come from different backgrounds and have enjoyed working together to produce our projects in a professional manner and with high quality. Through the course of this semester we have become friends on Facebook and continue to interact outside the classroom, furthering our success as a team. There are 7 learning outcomes that SLCC have used to guide all their classes. The following directly relate to our Strategic Communications Plan. SLCC Learning Outcome 1—Effective Communication o Developing critical literacy—reading, writing, speaking, listening, visual understanding—that they can apply in various contexts. STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 3 o Organizing and presenting ideas and information visually, orally, and in writing according to standard usage. o Understanding and using the elements of effective communication in interpersonal, small group, and mass settings. o Function well in groups. o Better understand and practice ethical behavior in the classroom and the workplace. SLCC Learning Outcome 2—Quantitative Literacy Covered this Approaching practical problems by choosing and applying appropriate mathematical techniques. Using information represented as data, graphs, tables, and schematics in a variety of disciplines. o Applying mathematical theory, concepts, and methods of inquiry appropriate to programspecific problems o Identifying what actions require a financial expense in our project o Writing a grant to get reimbursed for the expenses related to this project o Submitting a written proposal and grant request SLCC Learning Outcome 3—Creative and Critical Thinking o Conduct primary and secondary research about business communications in the workplace and use it effectively and in a fairminded way. o Develop a critical approach to what they read, write, think, and speak. o Understand the generative power and social nature of communication. o Think critically about every aspect of business communications. STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 4 SLCC Learning Outcome 4—Civic Engagement o Consider and perhaps choose the option to learn through a servicelearning project with a community partner or another appropriate target audience. o Table Marketing Kit SLCC Learning Outcome 5—Professionalism o Engage with a diverse set of others to produce professional work. o Interact competently across cultures. o Understand and appreciate human differences. o Understand and act on standards of professionalism and civility, including the SLCC Student Code of Conduct. SLCC Learning Outcome 6—Computer and Information Literacy o Using contemporary computer hardware and software to effectively complete collegelevel assignments. o Gathering and analyzing information using technology, library resources, and other modalities. o We have been using Google Drive as a method to share information and to allow each of us to contribute to this assignment Audience Analysis Find out what current students are looking for and what interests them. Survey the potential students of what kind of programs interests them. Target students who are serious about the career path in business. Attract students who are graduating and show them what SLCC has to offer. STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 5 Attract students who have travel issues and show them the ease of locations and transport services including public transport and shuttles for various campuses. Messaging Goals Main Goal for this project is to make our information for School of Business in Management, Marketing and Legal Studies about the different programs available for all students to select the best program fit for them. Make the students feel empowered to choose from the variety of degree options as it relates to their career interests. Have them fill out an application or have a directed path to guide them select the most relatable career so they do not get sidetracked. Key Messages We are wanting our audience to feel like there are good options out there for everyone. We offer several programs that cater specifically to people who work a 95 job, people who want to advance their career quickly, and people who are looking to get an advanced degree. Our Accelerated Program helps those eager to advance their career. o Students can graduate in as little as 14 months. o Students will have access to quality instruction from highly qualified instructors and advisors. o Classes are designed for working professionals. Complete a Bachelor's Degree while remaining on SLCC campuses. o Salt Lake Community College has partnered with select fouryear institutions to provide this opportunity for students. STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 6 o Bachelor's program courses are held online and evenings to meet the needs of nontraditional students. o Upon completion of a bachelor's program, degrees are awarded by the fouryear institution. Offering an Online Classes learning experience with your success in mind. o Nearly 10,000 students a semester meet all or some of their learning goals through SLCC Online. o More than 200 varied courses in 50 academic disciplines o A growing number of degrees and certificates you can earn completely online o 24/7 tech support, free online tutoring, dedicated coaching and advising o Responsive faculty who care about teaching Channels / Media Mix These are all good channels of communication because they will get something into the hands of the prospective students. It will give them something instantly to think about and keep it their minds how they were entertained by our booth. Banner Brochure Business Cards Silicone Wristbands o https://www.branders.com/product/discountsiliconeawarenessbraceletsprdid110271/ Frisbees STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 7 o https://www.branders.com/product/custom9.3insolidcolorflyingdiscsprdid110273/ Putting Green Gimmick o https://www.amazon.com/PuttBoutGrassrootsPutting9feet/ dp/B001B6CH0S/ref=sr_1_48?s=golf&ie=UTF8&qid=1468178549&sr=148& refinements=p_n_feature_keywords_browsebin% 3A3366897011 Article in Biz Buzz Newsletter Survey the potential students of what kind of programs interests them. Budget What project expenses do you anticipate? (There may be some school monies available for your projects). Box Can find one for free. Markers o $2.99 @ any office supply store Poster board o $1.00/1 * 5 = $5.00 Misc. materials o Tape, push pins, stapler, office supplies, etc. o $10.00 Table cloth o $1.00 for 1 Frisbees STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 8 o https://www.branders.com/product/custom9.3insolidcolorflyingdiscsprdid110273/ o $1.13*100=$113.00 Silicone Wristbands o https://www.branders.com/product/discountsiliconeawarenessbraceletsprdid110271 o $0.75/1*100=$75.00 Banner o http://www.vistaprint.com/configureproduct. aspx?pc=21&xnav=CreateYoursButton o $16.00$ 33.00 Putting Green Gimmick o https://www.amazon.com/PuttBoutGrassrootsPutting9feet/ dp/B001B6CH0S/ref=sr_1_48?s=golf&ie=UTF8&qid=1468178549&sr=148& refinements=p_n_feature_keywords_browsebin% 3A3366897011 o $50.00 Brochure o $30.79 for 50 trifold Business Cards o http://www.vistaprint.com/design/B7K1001871/ socialmediaiconspersonalbusinesscards. aspx?device=c&type=pla&crtv=83079420733&pspid=B7KCMB1001871& psloc=9029768&pstid=plaSTRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 9 141733328413&psite=mkwid%7c0vtfTn7o&gclid=CMvtmN6OkM4CFZGGaQo d9M4Knw&couponAutoload=1&GP=7%2f25%2f2016+10%3a47%3a26+PM&G PS=4021778120&GNF=1 o $3.99 for 50 Tactical Plan Who (Audience segment) o Future Students o Current Students What (what messages) o Highlight options for classes, programs and degrees available to students. How (what channels) o College Wide Fairs o Newsletters o Brochures o Presentation Booth o Posters o Business Cards When (Timing of message delivery) o We want to get these messages out at college wide fairs so future students have an opportunity to see their options in time to register. STRATEGIC COMMUNICATIONS PLAN – FINAL SUBMISSION 10 References Branders. (2016, Jul). Custom 9.3" Solid Color Flying Discs 110273 . Retrieved from Branders: https://www.branders.com/product/custom9.3insolidcolorflyingdiscsprdid110273/ Branders. (2016, July). Discount Silicone Awareness Bracelets Item # 110271. Retrieved from Branders: https://www.branders.com/product/discountsiliconeawarenessbraceletsprdid110271/ PuttABout. (2016, Jul). PuttABout Grassroots Par Three Putting Green (9feet x 3feet) . Retrieved from Amazon: https://www.amazon.com/PuttBoutGrassrootsPutting9feet/ dp/B001B6CH0S/ref=sr_1_48?s=golf&ie=UTF8&qid=1468178549&sr=148& refinements=p_n_feature_keywords_browsebin% 3A3366897011 Salt Lake Community College. (n.d.). School of Business. Retrieved from Salt Lake Community College: http://www.slcc.edu/schoolofbusiness/ Vistaprint. (2016, Jul). Banners. Retrieved from Vistaprint: http://www.vistaprint.com/configureproduct. aspx?pc=21&xnav=CreateYoursButton Vistaprint. (2016, July). Personal Business Cards Designs ID # B7K1001871. Retrieved from Vistaprint: http://www.vistaprint.com/design/B7K1001871/ socialmediaiconspersonalbusinesscards. aspx?device=c&type=pla&crtv=83079420733&pspid=B7KCMB1001871&psloc=90 29768&pstid=pla141733328413& psite=mkwid%7c0vtfTn7o&gclid=CMvtmN6OkM4CFZGGaQod9M4Knw &couponAutoload